In theory, users should spend more time on a page with higher word counts, provided your content is engaging enough to keep them reading. Producing content with higher word counts can have several potential SEO benefits, as long as the length is justified and doesn’t compromise other signals. After all, if someone is searching for a quick answer to a question, why should they scroll through a 2,000-word essay to find the one sentence they’re looking for? What are the benefits of longer content? In fairness, there are known benefits of higher word counts (in certain situations) but the priority is always what’s best for the end user. But none of them offer any data that proves word count benefits the search ranking of those pages: all correlation and no causation. In recent years, there have been plenty of studies looking at the relationship between content length and search rankings and they all propose estimated word counts for high-ranking content:Īll of these studies point to the same thing: that the average word count for content in the top ranking positions is generally between 1,000-2,000 words. Word count may not be a ranking factor but it can influence your search ranking in several, indirect ways. In fact, word count has an indirect influence on a range of ranking factors and this is something you should consider with every piece of content you create. That said, word count not being a ranking factor itself doesn’t mean it isn’t important for SEO. Google spent years battling web spam, dodgy link building and low-quality content with algorithm updates, which would count for nothing if you could climb the SERPs by simply adding more words to a page. Word count is not a ranking factor in Google’s search algorithm and it wouldn’t make any sense to reward pages with higher word counts. In this article, we explain how word count really affects your search ranking and how you should approach content length in your SEO strategy. The general consensus is that longer content tends to rank higher but this doesn’t tell the full story – after all, Google analyses hundreds of signals for each query. In recent years, we’ve seen plenty of studies on the relationship between word count and search ranking. How word count affects your search ranking and why longer content tends to rank higher in search engines
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